Real Estate Videography Tips

Real Estate Videography Tips

Real Estate Videography Tips for Real Estate Agents

Understanding real estate videography is crucial for todays real estate agents to ensure the video meets their needs and marketing goals. At Nathan James we ask questions when working with an agent. Therefore we can understand what you want to achieve. The mood, and emotion you want to evoke. Effective videos can make or break a listing. By working with the videographer, agents ensure the video aligns with the property’s key selling points and agency branding. The following are real estate videography tips to help agents get the results they want.

Typically Included Footage

1. Kitchen:

Highlight high-end appliances, cabinetry, and countertops. Close-ups on unique features add interest, like counter tops. Dolly shots, and crane shots work well in the kitchen. Reverse dolly from an appliance like the Dishwasher. A crane shot from behind the kitchen island to expose the living area. Dolly across the kitchen island to the sink or cook top. Tilt shots for the pantry. As a result showing potential buyers the kitchen’s functionality and luxury.

2. Living and Dining Areas:

Use wide shots to show space and flow. Highlight key features like fireplaces and large windows. These areas often sell the lifestyle of the home. Single point perspective dolly shots work well. Use panning-dolly shots display the whole room and it’s connectedness. Also strafing from behind a doorway or wall revealing the room works well.

3. Bathrooms and Ensuites:

Capture from multiple angles. Focus on fixtures, tiling, and lighting. High-end features like rainfall showers should be emphasized. Pan tilts and dolly shots are useful in highlighting these typically constrained spaces.

4. Bedrooms:

Use wide panning dolly shots to show space. Highlight built-in closets and special features. Tilt shots can be used to capture coffered and federation ceilings and light fittings. Each of these shots should focus, end or start on the significant point of interest.

5. External Areas:

Capturing the external areas of a property is crucial to showcase its full potential. Start with the front façade to highlight curb appeal. Use dolly shots to smoothly reveal gardens and patios, and reverse dolly shots to display the backyard and pool areas. Pan-dolly shots provide a comprehensive view of entertainment areas, while pan-dolly crane shots highlight multi-level outdoor spaces. Orbit shots around focal points like a pool add depth and dimension. These techniques emphasize the beauty and functionality of outdoor spaces, making them attractive for potential buyers.

Real Estate Videography Tips: Types of Shots

1. Dolly Shots:

Move the camera along a track. This reveals the space progressively, ideal for hallways or open-plan areas.

2. Pan Shots:

Rotate the camera horizontally. However, be cautious as motion blur can reduce clarity. Use for large spaces but ensure smooth transitions.

3. Crane Shots:

Move the camera up and down. Great for showing multi-level homes and a wholistic property view.

4. Dolly While Panning:

Combine horizontal movement with a pan. Thereby adding a dynamic feel, perfect for larger rooms.

5. Reverse Dolly:

Start close and move backward. Effective for dramatic reveals of large spaces.

6. Orbit Shots:

Circle around a focal point like a kitchen island or pool. Consequently adding depth and dimension.

7. Single Point Perspectives:

Focus on one vanishing point. Creates a dramatic view, ideal for fireplaces, expansive living areas and kitchens.

8. Obtuse Angle Shots:

Use unconventional angles to highlight unique features while adding artistic flair.

Maintaining Verticals

Vertical lines should remain straight for a professional look. However, this rule can be bent creatively. For example, sweeping from a window to a ceiling fan or showing a staircase.

Speed Ramping

Speed ramping adjusts the speed dynamically. Therefore useful for filming hallways or staircases. This adds a dramatic effect and keeps viewers engaged. However, these should be used sparingly. They are often used to make a video look more professional. Yet viewers find them disorienting and hard to watch when they are repeatedly used.

Drone Footage

Drone footage adds grandeur and context. Use drone shots to show the property’s location and surroundings.

  • Crane Shots: From low to an elevated view, showcasing the property in relation to it’s neighborhood. Craning up from a pool to the cityscape beyond the tree line.
  • Dolly Shots: Fly the drone in and downward to reveal of the property.
  • Reverse Dolly: Start close to the property and move backward and up to show its scale and surroundings.
  • Sweeping Shots: Smoothly move across the property for a comprehensive view.
  • Top Down: A map view. Informatively showing property features in relation to one another.
  • Orbit: Great introductory or outro shot. Displaying the property from all angles.

Day to Night Transitions

Show how the property looks in different lighting. This is impactful for entertainment areas, front façades, window views, and living areas. Consequently highlighting the property’s versatility and beauty at different times.

Real Estate Videography Tips In Summary

By understanding these real estate videography tips, agents can guide videographers to create compelling property videos. Therefore ensuring the video highlight the property’s key selling points, making listings more appealing. Understanding these elements means that your expectations can be met and your objectives achieved.